Cyprus Tourism Organization

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Project

Development of the study for the project “Provision of services for the preparation of the Strategy / program for the use of e-Marketing”

Imprinting the vision and setting goals.
Formulation of the e-Marketing strategy.
Analysis and assessment of the internal environment.
Analysis of the external environment.
Identify and analyze the tools and techniques that will support the strategy.
Creating an e-Marketing strategy and developing business plan actions.
Analysis of proposed Sub-projects / Actions.
Determination of the CTO evaluation measures and the results to be drawn after the implementation of e-Marketing at the CTO.
Recording future challenges.
Imprinting the vision and setting goals for the use of e-marketing in the Agency and shaping the strategy.
Analysis and assessment of the Agency’s internal and external environment.
Identify the tools and techniques that the CTO will implement to implement e-marketing.
Creation of a CTO e-Marketing strategy and development of business plan actions. Project management.
Determination of the CTO evaluation measures and the results to be drawn after the implementation of e-Marketing at the CTO.
Record future e-marketing challenges